Hot Soup           Hot Soup

Hot Soup
"Marketing Folk" Forum

This forum is an evolving "field guide" to marketing folk music. We ask: What more can we do individually and coöperatively to attract and retain new audience?

Appetizers
Listen Soup Happens Sampler
Listen Hot Soup Sampler
Listen Under Tables Sampler
Listen In a Closeup Sampler
Listen Feet First Sampler
Listen This Small Town Sampler
Entrees
 

Marketing Folk: It Takes a Village

One of the workshops at the 2001 Folk Alliance Conference began a conversation about coöperative marketing between venues, radio, labels, and artists. This is a concept that Hot Soup has been and continues to be committed to -- we choose to look to "the bigger picture" for the benefit of us all.

We're putting our convictions and our expertise at your service. Once a month we'll send out a brief "Marketing Folk" email containing a general marketing idea with suggested applications for promoting folk and acoustic music performances. We hope these emails will tickle your own creative marketing brainstorms.

We've created this forum so there's a place you can go to discuss and brainstorm these topics if you choose -- you might offer examples, suggest other strategies or other applications, or explore potential coöperative marketing activities. The monthly topics will remain available for easy reference.

Revisit previous topics:

Contacting Hot Soup
Hot Soup can be reached at
hotsoup@hotsouptrio.com
or 410-381-2834.
For booking info, contact
Souper Music at
booking@hotsouptrio.com
or 410-381-2834.
Contact the Web Chef at
webchef@hotsouptrio.com
to report website problems
and to offer suggestions.
For more contact information, visit the Contact Us! page.
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